Taking a look at some of the current modifications and innovations in television and digital media.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the method by which people are getting their information is also evolving. Individuals are increasingly turning towards internet news sources, instead of watching television, to find out about the latest worldly affairs. Nevertheless, concurrently, due to a consistent flow of information, individuals are coming to be overwhelmed by big quantities of content. In response to this, news companies are re-engaging audiences by making short form content that is more clear and easier to follow. These days it is common to see news read more channels that have sizeable followings on social media channels. This pattern can be confirmed by the CEO of the fund that owns Euronews, for example. Using this method has been very important for providing people with trusted and verified news sources, in a style they can easily identify with.
In recent years, with the rise of digital content, the way in which individuals take in media has evolved substantially. For several years, traditional tv was the primary source of home home entertainment for the majority of people. However, ever since the advancement of streaming services, many audiences are turning away from arranged tv, specifically among younger people. Instead, international media content analysis reveals that more people are purchasing subscriptions to streaming services, which strongly affirms the shift in audience consumption practices. These options are popular for allowing people to see the programs and movies they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming platforms as a popular media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing preferences in the marketplace.
In the current digital age, mobile phones have become one of the most commonplace instruments that individuals are using to watch videos and access media. These days, many social media networks are providing limitless feeds of short, fast-paced videos, that are growing in popularity among smartphone users. In fact, statistics show that that globally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends today. These platforms enable users to see a variety of selected videos and react quickly, making these videos far more appealing and addictive than traditional media. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Consequently, this trend is changing the way people are proactively seeking for and expecting to get information, in a faster, shorter and more visual format.